P&G Studies "Pee Points" to Maintain Edge in Diaper Wars
A toddler participating in a consumer diaper study has the fit of her diaper measured at Procter & Gamble & Co.'s baby care laboratory in Cincinnati, Ohio, U.S. on Friday, Feb. 28, 2014. Here researchers are pushing the boundaries of diaper science and style to protect the Pampers brand, P&Gs biggest, and maintain a technological edge over generic diaper makers and Kimberly Clark Corp.s Huggies. Photographer: Luke Sharrett/Bloomberg via Getty Images
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Getty ImagesP&G Studies "Pee Points" to Maintain Edge in Diaper Wars, News Photo
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476643441
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Bloomberg
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February 28, 2014
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P&G DIAPER